How to Spot a Fake FIX Chocolate Bar

The global sensation of FIX Dessert Chocolatier has led to a surge in imitations across the UK. While many local bakeries create 'Dubai-style' bars, some unscrupulous sellers are passing off counterfeits as the original Sarah Hamouda creation.

Here Is How You Can Spot a Fake

1. The Packaging Tells You a Lot

Real FIX bars aren't shy — the logo is right there, front and center. You'll also see Arabic text (because they're from Dubai, obviously). And the packaging feels premium:

• ✅ Thick, matte finish with high-quality printing
• ✅ Sealed wrapper with specific texture and weight
• ✅ 'Product of UAE' sticker that is difficult to replicate
• ✅ Professional, vibrant colors with clean edges

Red Flag: If the wrapper feels thin, glossy, or the printing looks blurry, it's likely a fake.

2. Look at the Chocolate Design

Since every original bar is hand-painted, no two bars should be identical.

• ✅ Real: Unique swirl patterns on every bar
• ❌ Fake: Pixel-perfect or identical patterns (machine-made)

3. The 'Crunch' Factor

The signature kunafa filling in a real FIX bar is ultra-crispy.

Warning: Fake bars often have soggy or chewy interiors because they don't use the specialized air-freight handling required to maintain freshness.

4. Verify the Source

Always check where you're buying from. We provide transparent proof of import via Emirates Post receipts for every batch we bring into London.

Quick Comparison Table

When in doubt, always buy from authorized retailers to ensure you're experiencing the real FIX difference.