Is Dubai chocolate worth the hype?

The TikTok craze for 'Dubai Chocolate' is inescapable. But after the initial crunch, does the flavor live up to the hype?

We set out to test different brands to find the authentic experience. From the famous Fix Dessert Chocolatier to various London bakeries, we breakdown the crunch-to-chocolate ratio and the quality of the pistachio paste used.

One question we get constantly is: Why does a single bar cost so much? The answer lies in the uncompromising quality of ingredients. Original Dubai chocolate uses specialized, ultra-fine kunafa pastry that must stay crispy even when surrounded by moisture-rich pistachio paste.

This paste itself is made from pure, slow-roasted pistachios???not the artificial green gels found in cheaper imitations. Combined with premium Belgian chocolate and the labor-intensive handcrafted assembly process, each bar is a piece of edible art. Additionally, the limited supply and high demand for imports from Dubai contribute to the exclusive price point.